James franco

James Franco Is the Poster Boy for Gucci’s New Bespoke Service

After earning his masters degree, acting in major blockbusters, penning short stories, and directing and producing critically acclaimed short films, James Franco has finally gone back to harvesting his foremost talent: Being really, really, ridiculously good looking.

Franco is starring in Gucci‘s new campaign for their just-launched bespoke service. Shot by Nathaniel Goldberg at the huge Roman film studio Cinecittà, the campaign is called “All The World’s a Stage,” and as you can see, it features a squinty-eyed (but still completely hot) James Franco posing nonchalantly at what looks like a movie set.

“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way,” Gucci creative director Frida Giannini said in a release.

The service will launch in 11 boutiques worldwide and those interested will have 178 possible combinations of colors and fabrics to choose from and will walk away (after waiting six weeks for the garment to be made) with a suit that fits them perfectly–though they’ll have to pay a heavy price tag since suits will start at £1,900. Though, really, who cares? We just want to stare at Franco doing his squinty-eyed-I’m-a-creative genius thing in the ads