Selasa, 27 Maret 2012
what makes her special
Senin, 05 Desember 2011
Logan Lerman plays against type in Three Musketeers
He’s made it past the often impossible hump, from child actor to fully fledged male lead, but the best thing about Logan Lerman is he’s not blase about beating the odds.
The young star of the new Three Musketeers movie is all too cognizant of his statistically unlikely success, and appreciates every single opportunity he’s ever been given, from landing the starring role in the Vancouver-shot Percy Jackson and the Olympians, to playing opposite Orlando Bloom and Milla Jovovich in the latest take on Alexandre Dumas’ swordsmen.
“I realize this wasn’t even a realistic career option for me until about two years ago,” says Lerman, who plays D’Artagnan, the “fourth musketeer.”
“I was close to graduating from high school, and, at that point, acting was still really just a hobby for me,” he says. “I had no real plans, but opportunities were presented to me, and I decided to take them.”
Those opportunities were 2010′s Percy Jackson, which is currently gearing up for a sequel with Lerman in the lead once more, as well as Three Musketeers and a new movie for John Malkovich’s production company, The Perks of Being a Wallflower, with Emma Watson (Harry Potter) and Paul Rudd (Our Idiot Brother).
“I never imagined being able to be in movies like this,” he says, gesturing at the movie poster for Three Musketeers propped on an easel. “I think not having any expectations about the future was a good thing. I’ve always tried to look at it from a work perspective, and just embrace every moment and every job that came along.”
Lerman says he made the decision to defer university for a while to pursue his options, but he’s not ignorant of the consequences. “They say every year you put off university is like three years, if you want to go back, but for now, this seems like the right path.”
Lerman is 19, but he looks more like 16, as a result of his smooth white skin and baby-blue eyes framed by long black lashes. He grew up in Los Angeles, but he has the feel of a kid from the Midwest: straightforward, honest, wholesome and just a little bit shy.
“I am, I guess (a little bit shy),” he says, blushing. • READ FULL STORY »
Senin, 17 Oktober 2011
Top ten fashion brands
Here Are the Top Ten Fashion Brands That Are Conquering the Digital Realm (Plus the Brands That Aren’t and Should Be)
Photo: Burberry Facebook page
Fashion has been notoriously slow to take to the online world (particularly on the editorial side), but some brands are really getting it right. A smart digital strategy can translate to brand awareness, and ultimately, lots of sales.
L2‘s Digital IQ Index took this concept to the next level and released its third annual report card assessing brands’ “digital IQ.” The ratings they give range from Genius to Feeble. Digital strategy is often uneven, and this can hurt a brand. Per the report: “Although 94 percent of brands in the Index have a presence on Facebook, one in five brands still lacks e-commerce capability.” How annoying is it to try to buy something online, only to discover you actually have to leave your home? That kind of thing really matters to consumers these days.
So who’s excelling online and who needs a lot of help? Here’s the top ten list:
1. Burberry
2. Kate Spade
3. Coach (tie)
3. Gucci (tie)
5. Dolce & Gabbana (tie)
5. Tory Burch (tie)
7. Ralph Lauren
8. Hugo Boss (tie)
9. Louis Vuitton (tie)
10. Michael Kors
Number one this year is Burberry, given a Genius rating. Their Burberry Body Facebook campaign, which ultimately helped earn them over 8.6 million Facebook fans, is cited as one of the success stories; live tweeting their spring 2012 show before the looks hit the runway was another. Per the report: “Digital births an icon: Proof that digital investments translate to shareholder value.” If you need further proof of this, WWD reports today that Burberry has had a 29.5% increase in sales.
In second place is an upstart “newcomer,” Kate Spade. Being an “iconic” heritage brand automatically gives you an advantage, but Kate Spade proved it isn’t necessary. They were given a Genius rating, on the strength of their Facebook online store (dubbed “F-commerce”) and being one of the first brands to hit Tumblr. Same for Tory Burch, whose Facebook store is exemplary.
Coach and Gucci hung on to their Genius ratings, and Dolce & Gabbana got a Gifted, thanks to their website relaunch. Ralph Lauren’s iPad New York Times “take-over” was lauded, as was Louis Vuitton’s domination of Foursquare. Donna Karan has @DKNY PR girl to thank for the company’s Gifted rating, citing her Gossip Girl updates and new-ish Tumblr presence.
So which brands need help? L2 gave Challenged grades to both Prada and Hermés, two brands who should be killing it online because their name recognition is so strong. Both were listed as Gifted in 2009, but lost their rating. Scott Galloway, the founder of L2 said in the report, “We believe these brands are victims of their own success, believing iconic status can be a substitute for innovation and investment online. This hubris will haunt them, and their shareholders.” Yikes. Ditto Chanel and Christian Dior, who were given Average ratings. The issue there? Lack of e-commerce, except in beauty.
would you rather?
Would You Rather…? Tavi Gevinson’s L’Officiel Covers
Tavi Gevinson now has two L’Officiel covers under her belt. Last month, her cover for the Paris edition of the magazine’s 90th anniversary issue was released, which sees her perched on top of an oversized chair dressed as old school Tavi replete with the grey bob and giant hair accessory and, weirdly, head-to-toe Chanel. For L’Officiel’s Netherlands edition, which was also shot by the legendary Jean-Paul Goude and is possibly from the same shoot, she’s modern day Tavi with strawberry blond locks and ’90s-inspired mixed prints. Which cover do you prefer?
James franco
James Franco Is the Poster Boy for Gucci’s New Bespoke Service
After earning his masters degree, acting in major blockbusters, penning short stories, and directing and producing critically acclaimed short films, James Franco has finally gone back to harvesting his foremost talent: Being really, really, ridiculously good looking.
Franco is starring in Gucci‘s new campaign for their just-launched bespoke service. Shot by Nathaniel Goldberg at the huge Roman film studio Cinecittà , the campaign is called “All The World’s a Stage,” and as you can see, it features a squinty-eyed (but still completely hot) James Franco posing nonchalantly at what looks like a movie set.
“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way,” Gucci creative director Frida Giannini said in a release.The service will launch in 11 boutiques worldwide and those interested will have 178 possible combinations of colors and fabrics to choose from and will walk away (after waiting six weeks for the garment to be made) with a suit that fits them perfectly–though they’ll have to pay a heavy price tag since suits will start at £1,900. Though, really, who cares? We just want to stare at Franco doing his squinty-eyed-I’m-a-creative genius thing in the ads
Senin, 06 Juni 2011
My Dreams
